This paper presents the case study analysis of Charles Schwab Analysis Assignment - 1

Analysis of Charles Schwab and Zara - Assignment Example The first solution involved potentially granting customers complete access to the organization’s services, while at the same time offering a 20% discount on trades. The second solution involved granting customers an even greater discount on trades, but at the same time curtailing the services provided. The major dilemma was whether it was worth sacrificing service for price discounts. Another prominent consideration was challenged from outside organizations. A lot of discount brokerages emerged that challenged Schwab’s position as one of the preeminent stock traders. In response to these challenges, the organization was to work towards differentiating itself through innovative product design and services. The main backbone of this innovation was rooted in technology that, â€Å"to both generate productivity improvements and to develop superior customer service† (‘Charles Schwab Corporation.’ 2001, p. 3). As such, a multi-channel strategy was implemen ted. Still, the organization was faced with further questions of whether to expand deeper into Internet trading. While organizations such as E*Trade had been coming on strong, Schwab recognized that they retained significant portions of the market. These considerations factored into whether the organization should assume a lower pricing strategy per trade or if they should continue with the traditional model of business based heavily on attention to service. In the second case analysis, the company under consideration is Zara. There are a number of key issues facing this organization. Zara is recognized as the chain of stores of the main organization Inditex. One of the main issues facing Zara specifically is whether the point-of-sale (POS) terminals should be upgraded. One of the negative aspects of the current point-of-sale (POS) terminals is that they run on DOS.